Lindsey Vonn joins luxury sports brand YNIQ team
YNIQ, an internationally renowned producer of innovative winter sports eyewear based in Sweden, announced today that alpine skier Lindsey Vonn joins the company as shareholder. The deal is effective immediately.
Stockholm/New York 18 December 2019
YNIQ is a Swedish sports luxury boutique brand that develops and designs artisan goggles and eyewear, exquisitely handcrafted in Italy. YNIQ has received international praise for their patented technology and design for improved vision in alpine racing. The company is already backed by a conglomerate of Swedish investors and is now increasing their presence worldwide.
“We are proud to have the number one in the sport joining our group of owners. YNIQ stands for a relentless aim for perfection, functionality and handcrafted quality in a world of mass production, and Lindsey is an outstanding champion, with a dedication and passion for the sport and an impeccable style that is a complete match with ours,” said YNIQ founder Mikael Kenson in statement.
YNIQ was awarded the prestigious ISPO awards at ISPO 2015 in Munich for its peripheral vision technology, an invention that provides the broadest vision available on the ski goggle market combined with its outstanding design and quality, the brand has claimed a unique position in the market for alpine eyewear.
“Fashion and function have always been important to me on and off of the slopes. I’m excited to join YNIQ’s creative and forward-thinking team as a stakeholder in their unparalleled ski accessory. Their passion for quality, innovation and style naturally aligned with my vision of what luxury high performance eyewear should be”, said Lindsey Vonn.
Lindsey Vonn is the most successful female alpine skier in the history of the sport. Over the course of her career, she has captured a world-record 82 World Cup wins en route to 20 FIS Alpine World Cup titles, including four overall crystal globes and two World Championship titles. In 2016, Vonn broke the all-time Downhill record (43 wins), claiming the season’s Downhill title outright, on top of achieving the sport’s Super-G record (28 wins).
YNIQ is based in Stockholm, Sweden. YNIQ was founded to give skiers and boarders the world's best goggles. Nothing less. YNIQ is backed by a group of Swedish investors including serial entrepreneur Mathias Ingvarsson and, among others, Peter Dahlgren, David Ullenius and Mats Gabrielsson.
YNIQ’s international distributors and resellers include Gorsuch, Net-A-Porter, Matchesfashion.com, Jiro (JP), Skihut (NL), David Sport (CZ) and Miller Sports Aspen.
Press package and images available at: https://yniq.se/press