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A combination of discrete luxury, the most advanced materials and tons of style. Life is not all adrenaline rushes. At least it shouldn’t be. An essential component of feeling good is to relax, to go places near and far to enjoy the company of great people. And to do so in style. Taste that word again. Style. It’s a mystery, nothing less. Style is not something that you can extract from surveys, focus groups or trend research institutes. Style just is. You know when it’s there.

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The time we spend out there is the greatest luxury. Be it in the mountains, on slope, on the trails. To us, those days are priceless. Having to spend time in boardrooms and phone confer-ences, makes you enjoy the days on the mountain even more. Being out there is not only vitalizing, for us it was also a crucial component when we founded this company. By spending a lot of time at higher elevations, we gathered huge amounts of expe-rience that was later converted into the very first Yniq prototypes in 2009. We continue to build on that knowledge. We continue to fine-tune our collection of goggles to perfection.
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